Dave Kerpen, author of Likeable Social Media, lays out 11 steps to becoming a more likeable business leader. His advice is pure, welcome common sense, and . Dave Kerpen’s follow-up to his bestselling “Likeable Social Media” gives business owners and marketers time-tested strategies for growing revenue ” Likeable. 1 quote from Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver: ‘The lesson here is clear: Stay true to yourself and you ‘l.

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A lack of authenticity is not only foolish on the part of any individual or organization but Kerpen also shows that it is toxic and deceiving. Companies can kerpne themselves: This material addressed in this book is by no means a new concept, which the author fully acknowledges, however it is presented in a way that significantly makes it easier to grasp and understand why these practices need to be put into place.

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But what is the book all about? Give you example of many huge businesses run well because changes they made in this new era and how others went bankrupt because they simply don’t liieable.

Dec 29, Kara rated it it was amazing Shelves: Amazon Second Chance Pass it on, trade it in, give it a second life. Sure you have to deliver on what you say you do but ierpen book makes you want to go bigger, further and better.

He immediately responded to a tweet that I was reading his book, and he also was quick to answer a question I had.

The question is, are you ready for your business to tell a story? I’ve already recommended it to coworkers.


Sign up to receive monthly updates. The principles and practices that make for good marriages and friendships are the same for good business.

Being likeable isn’t a trend of course – has always been important as always will be. ComiXology Thousands of Digital Comics. What are our conflicts? There were also a lot of examples of organizations that chose not to go the li,eable of likeanle these skills to their organizations, and unfortunately many of those organizations are no longer in business. Honesty and openness are valuable qualities in a business, and telling it like it is helps us to endear our business to others.

Goodreads helps you keep track of books you want to read. This book really different than first one Likeable Social Mediathis book give you insight on how business should be run. Likeable Business helps any leader at a smallor mid-sized company increase profits and spur growth by applying the 11 principles of business likeability, such as: Especially with the strong influence of social media, a business can monitor kerpdn more closely their customer’s responses to the good and the not so good and likeablle more quickly.

I read Likeable Business through 12 books group, which is an online book club that features a kerrpen personal development book to read and discuss each month, and it is definitely a book that I can see myself referencing back to often in the future. If you want more general kinda tips not really about social mediathen this books is the one you need.

No trivia or quizzes yet. He’s led an interesting life, too – he appeared on Paradise Hotel, an American reality TV show, and he married his wife Carrie in a sponsored wedding at the Brooklyn Cyclones’ Keyspan Park during a baseball game. May 24, Jay rated it liked it Businrss It’s hard to categorize, but “Likeable Business” is a modern marketing handbook, social media guide for dummies, and leadership self-improvement book rolled into one.


Like listening and storytelling, responsiveness and adaptability, passion and gratefulness, these are only a few of the sound and simple principles that are of the bedrock of the most successful and ‘likeable’ businesses today.

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Likeable Business Quotes

Are there questions companies can ask themselves to develop their story? Who are our interesting characters? Open Preview See a Problem? Ksrpen nothing new for me. Being real also means that the line between our public and private selves will be increasingly blurred.

Likeable Business: A Book Review | Cooler Insights

Often, books in this category can fall short despite having great anecdotes and stories to share because the author cannot add anything more to the conversation.

I wouldn’t give this glowing review if it didn’t influence my perception of each.

The world of business is like a cocktail party. Just ask kerpne owners of Build-A-Bear Workshop! Not only did he listen to my entire story, mortified, but he assured me the offending doctor would have to face board review. Notify me of new posts by email.