A case study analysis, recommendations and solutions of the given questions from Jollibee Food Corporation on Global Expansion strategies. International expansion – Jollibe case. 1. Case study: Jollibee Foods Corporation Email: @ NonstopWorld academy. By Arra B. Francia, Reporter. JOLLIBEE Foods Corp. (JFC) is putting up stores globally this year while scouting for new acquisitions, in a.

Author: Mojinn Dushura
Country: Uruguay
Language: English (Spanish)
Genre: Relationship
Published (Last): 7 June 2010
Pages: 292
PDF File Size: 15.33 Mb
ePub File Size: 7.12 Mb
ISBN: 189-6-53797-434-5
Downloads: 87071
Price: Free* [*Free Regsitration Required]
Uploader: Shanos

The company initially said it could reach the target by orbut is now deferring the target to to since the local market is also rapidly expanding. Noli Tingzon has just assumed the Head of International Division position for a few weeks; thus, he needs some time to learn the in and out of the company before he can fully function.

Cite View Details Educators Purchase. Storming into the U. exansion

Jollibee ramping up global store expansion

Click here to sign up. Though it began as a family business, eventually, internatoonal went public in The fact is, the Philippine market is not the same with other foreign markets because every market has its own attributes such as brand perception and taste preference. Bartlett and Paul S. Access this item You must be logged in to access preview copies. They ibternational willing to transfer their management expertise to them in order to facilitate new outlets in becoming self-sufficient and profitable.

Jollibee ventured into overseas expansion attempts since but were mostly unsuccessful due to location and partner issues.

Meanwhile, the Jollibee store to be opened in London in October will also be focused on the Filipino community. It is especially useful for analyzing situations in which issues of strategy, organization, and management converge. The target store openings will also allow the company to enter new markets such as the United Kingdom, Malaysia, and Indonesia.


Of this, P7 billion will be allotted for new stores and renovations, while P5 billion will be for commissary investments. View our pricing guide or login to see prices.

Product details

Learning to Ride Abroad Christopher A. He can bridge the gap and settle differences between these two groups.

JFC is putting up stores globally this year while scouting for new acquisitions, in a bid to have an equal contribution in sales from the local and international segments by Internationa abroad have a chance to directly mingle with foreign friends and provide free advertising for Jollibee by word of mouth. Jollibee will continue to find ways to improve the quality of food and service it provides in order to enhance customer satisfaction and to do better than the competitors.

Register Product search Getting started Search for teaching materials Try something new. However, the manager of its new Australian subsidiary has taken a different approach that focuses on selling lower-priced models through large sporting-goods retailers. The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe.

The company said it is making sure that all the employees hired through service providers are authorized by the labor department. Baysa said Vietnam will have the most number of store openings, as the company is currently ramping up the expansion of its Highlands Coffee chain.

Tax ID No The Case Centre is a not-for-profit company limited by guarantee, registered in England No and entered in the Register of Charities No He has the ability to listen and weigh things between the Domestic and the International Division issues.

Besides a would-be franchisee was very interested to invest a significant capital to support the target critical market mass of 20 stores and was planning to negotiate with a major petroleum retailer to open stores in a number of service stations around the country.


Bartlett Supplements the A case. He has built his career expanison foreign fast food chains to break in the Philippine market. My account New to us? This means that currently, JFC has no sufficient funds to support expansion.

Go to advanced corporatioon. The manager’s strategy has yielded disappointing financial results so far, and he and company executives disagree on the cause and next steps.

This opportunity will open the door for Jollibee to claim prestige and publicity in mainland U. On the contrary, his new position in JFC requires him to do the other way — to crack offshore markets which he may not be very familiar with.

The International Division was seen by their domestic counterparts as lavish spenders and unorthodox yet inexperienced newcomers. Finance Globalization Health Care.

Jollibee had grown quickly having a total of stores worldwide by the end of year Cite View Details Purchase Related. Bartlett and Jamie O’Connell. One segment the company is looking at is Mexican food, citing the huge demand for the cuisine in the United States.

Jollibee foods corporation international expansion case stud by john escalante on Prezi

Myers Yushan Bicycles, one of Taiwan’s leading bicycle manufacturers, is pursuing an international expansion strategy by increasing demand for its range of traditional and electric bicycles and shifting its product mix toward higher-margin models sold through specialty bicycle retail shops. Font Size A A A. International Expansion by Christopher A. About this item Settings Related products Abstract Noli Tingzon, newly-appointed international division VP at Jollibee, the Philippines-based hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition.