Experts argue that firms aware of their social and environmental responsibilities stand a better chance of survival. Ethics in business, they say. Thus, a theoretical framework on green marketing and greenwashing has been in the main Business Administration events in Brasil (Semead, EnAnpad and. ‘greenwashing’ and encourage virtuous firms to persevere in their CSR practices. . (e.g. The Body Shop, Natura Brasil), which makes CSR.

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Overstated profits, secretive lobbying, the dirty side of industries laid bare — saw yet another clutch of corporate scandals. Volkswagen may well have won the prize for corporate villain of the year in following revelations that the German car manufacturer had installed software designed to cheat nitrous oxide NOx emissions tests in up to 11m of its diesel cars. The scandal widened in November when it emerged the company may also have been reporting its CO 2 emissions incorrectly.

As is so often the case with corporate scandals, establishing responsibility proves a slippery task. It now faces multiple investigations, including from the European parliament, and potentially tens of billions of euros in fines. If VW was villain of the year, some are suggesting that oil and gas behemoth ExxonMobil is the villain of our lifetime. For a long time it ran a campaign of misinformation, insisting that climate science remained uncertain, and even now it dismisses the possibility of a low-carbon future any time soon.

It could have engaged with its own research, opened up a public debate about the implications of climate change and looked at how to adapt its business model to meet the oncoming crisis.

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GREENWASHING NO BRASIL: by Izadora Gomes on Prezi

Or, as it chose to do, it could bury its head in the sand, invest in denial, minimise the potential of renewables and claim the future lies in oil and gas. According to Bill McKibben: No corporation has ever done anything this big and this bad. A Policy Studies Institute PSI investigation in March found that multinational companies eager to tout their sustainability credentials were also members of influential trade associations lobbying against EU climate policy.

PSI looked at groups such as BusinessEurope, which has argued climate policies will undermine competitiveness, and the European Chemical Council, which argued that strengthening the EU Emissions Trading System would lead to businesses moving overseas for lower energy costs.

There is movement from companies. Shell announced in August that it was cutting ties with the rightwing American Legislative Exchange Council Alec because of its denial of climate change and last year Unilever split from BusinessEurope, reportedly for brasjl reasons.

Multinational companies have enormous power and influence and will have a key role in shaping climate policy.

In November, a tailings dam in the Brazilian mining state of Minas Gerais burst causing a huge and devastating mudflow. The 60m cubic meters of greenwashig waste equivalent to 25, Olympic swimming pools killed at least 13 people and left hundreds homeless as it swept through villages and polluted the km River Doce, depriving local people of their water source and killing thousands of fish. A federal judge has disagreed, freezing the assets of BHP Billiton and Vale after finding that Samarco would not have the funds to pay for the scale of the damage caused by the dam.


Both companies can appeal. As the country begins to collect itself after the tragedy, the spotlight has fallen on the Brazilian authorities, with allegations of lax safety regulations for the mining industry. The state of Minas Gerais has suffered five dam breaks in the last ten years, yet the pace of change is slow; a new mining code has been working it way through Congress for years.

A report filed to the Tokyo Stock Exchange by the company spoke of a broken corporate culture: According to regulators, the company set unrealistic targets and employees were discouraged from questioning the actions of their bosses. Independent investigators found that both the president and chief executive of the year old company were aware of the overstatement.

The Japanese government is under fire for not doing more grwenwashing prevent corporate wrongdoing.

There is clearly much more work to be done to achieve corporate transparency. Toshiba was a company lauded for its corporate governance structures yet these could not stand up to a culture of secrecy, a failure to properly monitor and a relentless quest for profits. Here we round up some of the most significant corporate scandals of the year. Topics Greenwashihg sustainable business reflections and predictions Order by newest oldest recommendations.

From VW to Brazil’s mining disaster: 5 corporate scandals that defined 2015

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