The Loyalty Effect is a book by Fred Reichheld of the consulting firm Bain & Company, and the book’s title is also sometimes used to refer to the broader. The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Front Cover. Frederick F. Reichheld. Harvard Business School Press, In The Loyalty Effect Fred Reichheld demonstrates the power of loyalty-based The Loyalty Effect will provide your company with an effective approach to.

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Paperbackpages. He describes the fredericl business philosophies that underlie the remarkable results of these loyalty leaders. This book went into that and much more.

Books by Frederick F.

This book is not yet featured on Listopia. Because effect this connection, Reichheld argues, there is enormous potential for improving a company’s performance by increasing customer, investor, and employee loyalty.

Other editions – Effedt all The Loyalty Effect: But so is quality. I read this book because in my job, I deal with customer loyalty.


The author then showed how this was possible by the numbers. Refresh and try again.

The Loyalty Effect (book) – Wikipedia

Account Options Sign in. May 23, Stacy rated it really liked it. Veru Dr rated it it was amazing Feb 17, Repeat purchase loyalty is the goal, so make that the measuring standard. My role models in business were all either short term oriented or felt that the firm drove them to short term, quarterly results. Even a small improvement in customer retention can double profits in your company. Blaine rated it really liked it Jun 24, Matthew Lubecki rated it really liked it Feb 08, Mar 27, Janet rated it it was amazing Shelves: The Loyalty Effect will provide your company with an effective frederjck to sustained value creation and change the way you think about loyalty, profits, and the nature of business.

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How do we create loyal customers? Apr 07, Waseem rated it liked it. The business world seems to have given up on loyalty: I skimmed this because much of the content wasn’t relevant to my business.

The book took a few It is pretty impressive. Theory, Research, and Application John P. Loyaalty eBook available Amazon. This book turns that illogic on its ears.

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

Hoangviet rated it it was amazing Jan 22, Lists with This Book. Want to Read saving…. Fundamentally, it is a culture of loyalty that must be fostered within the business. To see what your friends thought of this book, please sign up.